Johan Bjorksten

• Developing a PR Strategy to Target Online AudiencesThe truth about the Chinese Internet  
• Cross-cultural M&A CommunicationsChoosing the right publications to really support your business  
• Does your PR team have the right priorities?Choosing the right publications to really support your business  
• A Lesson in Crisis CommunicationsWhile PR fared better than most, there are still lessons to be learned from the global financial crisis  
• And the winner is ...In contrast to other marketing disciplines, PR has benefited from the recession.  
• Media Training Is The Key To A Great InterviewExecutives need to be well prepared when talking to the press  
• PR During the Shanghai World ExpoUnderstanding the opportunities — and avoiding the pitfalls — of tie-ins with major events  
• PR at the Local LevelCompanies must fine-tune communications to reach consumers in smaller markets  
• The Real Meaning of GuanxiSolid, productive business relationships are built on trust and long-term interaction  
• Companies must adapt their message to suit the online audienceFinding your online voice